Turning a drinks brand into an experience.
Turning a drinks brand into an experience. An interactive brand ecosystem that connects, engages and turns consumers into participants.
CLIENT
Neu+
Functional Drinks / Wellness
CHALLENGE
Stand out in a crowded drinks market. Drive engagement and capture meaningful customer data.
WHAT WE DELIVERED
- Brand Ecosystem (BrandLand)
- Interactive Packaging
- Ambassador Content Hub
- Gamifieid Experiences
- Gym Challenges with Data Capture
THE GOAL
Move beyond traditional marketing and create a brand experience people actively engage with.
OUTCOME
A connected ecosystem that drives engagement, strengthens partnerships and builds a community around Neu+.
A connected brand ecosystem designed to engage,entertain, and colect valuable data
- Ambassador content
- Product info & benefits
- Challenges & activations
- Exclusive updates and offers
- M&S Indoor Ski World Record game
- Compete, share & climb leaderboards
- More engagement, more visibility
- Campaigns people want to join
- Challenges & leaderboards
- Rewards & incentives
- First-party data collection
- Fuelling future growth
Why It Worked
In a diercely competitive drinks market, Neu+ needed more than a great product - they needed a reason to stand out.
INTERACTIVE ACCESS
NFC-powered access turns packaging into a gateway to engagement.
EXPERIENTIAL ENGAGEMENT
Games, challenges, and content make the brand fun and memorable.
STRONGER COLLABORATIONS
Enhance partner campaigns with interactive experiences that drive participation.
DATA DRIVEN GROWTH
Collects first-party data to understand, engage and grow the right audience.
BUILT FOR COMMUNITY
Creates a community around Neu+ and keeps people coming back.
We didn't just create another brand touchpoint. We built an ecosstem that turns customers into a community.”
More engagement. Stronger partnerships. Valuable data. Real impact.
Jak Leese - Neu+
