Case Study

TOM MEIGHAN

A new chapter. A connected experience. We built a connected BrandLand experience for Tom Meighan to launch his new music, engage fans, and drive measurable interaction across every touchpoint.

TMTom Meighan
Snapshot
1,146ACTIVE USERS
70%ENGAGEMENT RATE
02:02AVG ENGAGEMENT TIME
1,583OUTBOUND CLICKS
82%NEW USERS
The Experience
01DISCOVER
DISCOVER
  • QR codes on posters
  • Social media promotion
  • Drive to a single destination
  • Instant access to content
02EXPLORE
EXPLORE
  • Stream new music
  • Watch videos
  • View live dates
  • Read the latest news
03ENGAGE
ENGAGE
  • Deepen artist connection
  • Share content
  • Access exclusive updates
  • Join the community
04CONNECT
CONNECT
  • Merch integration
  • Streaming platform links
  • Social connections
  • Direct communication
05RETURN
RETURN
  • Return for new releases
  • Stay updated
  • Ongoing engagement
  • Long-term fan loyalty
Results

Real engagement.

Real connection.

Real impact.

Fans didn't just visit, they explored, engaged and connected.

8,548VIEWS
1,146ACTIVE USERS
70%ENGAGEMENT RATE
02:02AVG ENGAGEMENT TIME
2,460INTERACTIONS
1,583OUTBOUND CLICKS
ACTIVE USERS & EVENT COUNT OVER TIME
ACTIVE USERS & EVENT COUNT OVER TIME
Top Destinations
Spotify597
Apple Music324
YouTube278
Bandsintown142
TomMeighan Website98
Inst78
Merch Store66
View Demo Report
Spotify
Apple Music
YouTube
Bandsintown
TomMeighan Website
Inst
Merch Store

Why It Worked

CONNECTED ECOSYSTEM

Everything in one place. Music, Videos, News, Merch, Tickets and more.

EARLY ACCESS

QR codes and social driving fans instantly into the experience before anyone else.

FAN FIRST

Designed to deepen connection and keep fans coming back.

MEASURABLE IMPACT

Every click, stream, and interaction tracked for real results.

BUILT TO GROW

The BrandLand grows with every release and every fan.

“
This isn't just a website. It's the begining of a new era.
”

A connected experience for a new chapter. Built by Voyager, Powered by BrandLand.

Tom Meighan