Case Study

Leicester Music Conference

One connected system powering the entire event journey

Enter the LMC BrandLand
LMCLeicester Music Conference 2026
Snapshot
388Active Users
58%Engagement Rate
913Outbound Clicks
1110Interactions
NFC & QRPowered Access
The Experience

One Connected BrandLand, Before, During and After the Event

01Pre Event
Pre Event
  • QR Posters
  • Explore Last Year's Highlights
  • Preview This Year's Event
  • Book Tickets
02Live Event
Live Event
  • Tap NFc Wristband
  • Live Itinerary
  • Artists Room
  • Exhibitors Room
  • Dynamic Content Updates
03Immersive Stand
Immersive Stand
  • VR BrandLand Experience
  • Interactive Merch
  • Talking Posters
  • Live Demonstrations
04Post Event
Post Event
  • Experience Remains Live
  • View Highlights From This Year
  • Book Early Bird Tickets
Results

More than Attendance, Measurable Engagement

388Active Users
1110Interactions
58%Engagement Rate
913Outbound Clicks
93%New Users
52sAvg Engagement Time
Event Activity Over Time
Event Activity Over Time
Top Destinations
Eventbrite Ticketing140
Schedule90
Instagram110
Artists on Spotify13
Sponsors & Exhibitors 22
View Full Report
Eventbrite Ticketing
Schedule
Instagram
Artists on Spotify
Sponsors & Exhibitors

Why It Worked

Connected Ecosystem

Unified pre-event, live and post-event in one seamless digital experience

No Friction Access

QR Posters, NFC Wristbands removed barriers. No App's, No Logins, Just instant access

Dynamic & Adaptable

Content Updated in real time to reflect live changes and key moments

Fully Measureable

Tracked every interactions, click and behaviour across the entire journey

“
Voyager always go the extra mile. They bring loads of great ideas to the table alongside the technical experience needed to bring a vision to life.
”

Owner, HQ Recording

Dr. Yasin El Ashrafi BEM