Case Study

Hyrox Corby

Turning Fitness Merchandise into a connected experience.

MHFMidlands Hybrid Fitness
Snapshot
361Active Users
62%Engagement Rate
638Outbound Clicks
635Interactions
3.8Views Per User
86%New Users
The Experience

One connected journey. Before, during and after the event.

01PRE-EVENT
PRE-EVENT
  • Event information & schedules
  • Registration & preperation
  • NFC products activate experience
  • Build excitement
02LIVE EVENT
LIVE EVENT
  • Tap NFC bottle or t-shirt
  • Instant access to race info
  • Live results & leaderboards
  • Photo galleries & media
  • Partner brand activations
03COLLABORATION
COLLABORATION
  • NFC t-shirts promote the collaboration
  • Drive traffic to partner platforms
  • Stronger community connection
04POST-EVENT
POST-EVENT
  • Revisit results anytime
  • Access event photos
  • Stay connected to the community
  • Register for future events
Results

Real engagement.

Real impact.

Our data shows how athletes interacted across the entire experience.

1,382VIEWS
638outbound clicks
635INTERACTIONS
309UNIQUE USERS
ACTIVE USERS & INTERACTIONS OVER TIME
ACTIVE USERS & INTERACTIONS OVER TIME
Top Destinations
Race Results183
Event Registration65
Race Photography60
Movement Athletes Club28
Event Information23
Instagram16
VIEW DEMO REPORT
Race Results
Event Registration
Race Photography
Movement Athletes Club
Event Information
Instagram

Why It Worked

NFC POWERED

Instant access with a tap. No apps, no friction. Just connection.

PHYSICAL TO DIGITAL

Turned everyday products into a digital bridge for ongoing engagement.

COMMUNITY DRIVEN

Kept athletes connected before, during, and long after the event.

MEASURABLE IMPACT

Tracked real behaviour, interactions and clicks across the journey.

STRONGER PARTNERSHIPS

Created value for partners through real traffic and engagement.

Everyone who's seen the new technology has been blown away

We began working with Voyager in 2024 to promote our Hyrox events business, and the experience has been outstanding. The team consistently go above and beyond, bringing fresh ideas and innovative technology that truly set us apart in a competitive industry. Their "outside-the-box" thinking has not only shown us what's possible but also helped us deliver experiences that wow our customers. The feedback has been incredible - everyone who's seen the new technology has been blown away - and it's played a big role in helping us grow our business.

Alex Mcconnell - Hyrox Corby